As trusted advisors, Retail Asia will explore and generate awareness of both challenges & opportunities. With clarity, we agree on objectives that create value and a return on your investments. Maintaining close working relationships makes for better, faster decisions to achieve consistent results. We recommend practical improvements with training and coaching to install the recommended solutions.
Category Management is both art and a science. Retail Asia helps you understand, plan, do, review, and install solutions. Our tools enable teams to manage their assortment and achieve their targets.
Defining the Vision and Mission for your Commercial Team is a vital first step to creating clarity and direction. Our proven process delivers a program that connects company objectives to category strategies and performance against plan, then aligns it with internal management reports and the category review process.
Reviewing a category's strategic importance, performance, and role help determine the right mix and assortment. Measuring category performance balances the variety, and managing the tail avoids gaps and unnecessary duplications.
The creation of a pricing strategy and how to establish a price position and manage it over time is a rewarding opportunity. Retail Asia's knowledge, skill and experience, plus touch & feel, enables Trade Planners, Category Managers & Buyers to operate at a higher level of awareness.
Driving an effective Category Management program requires a standard set of techniques to manage performance regularly, often including familiar meeting routines and an established structure with clear roles & responsibilities assigned.
Strategically managing the vendor base requires internally agreed parameters, terms and conditions, and a structured process to identify the most opportunities and then negotiate for the best and mutually beneficial terms.
Shopper and consumer insights help better understand the critical issues within omnichannel retailers' business models.
Informed and insightful decisions produce better results using market knowledge with best practices and fresh ideas.