As trusted c-suite advisers RetailAsia will often start to explore and generate greater awareness of the challenges identified. With greater clarity we can then establish clear objectives that will create value and deliver a guaranteed return on your investments. Maintaining close working relationships with respected companies we help make better, faster decisions to achieve consistent results. RetailAsia recommend practical and pragmatic improvements and provide training and mentoring support to install the recommended solutions.
Better buying and merchandising is both an art and science to continuously understand, plan, do and review and improve the processes, make changes and put in place solutions. Improved buying and merchandising skills develop from informed category managers working within an aligned organisation. The tools that we recommend enable the team to better manage their range assortment and consistently achieve sales and profit targets.
Defining the Vision and Mission of your commercial department is a vital first step to creating clarity and direction. Understanding market trends, competitors range, promotion plan and price position. Our proven process delivers a plan that connects company objectives to category strategies and performance against plan then aligns with management reports and the category review process.
Reviewing a category's strategic importance, performance and role helps determine the right mix and assortment. Measuring category performance balances the assortment and managing the tail avoids any gaps and unnecessary duplications.
The creation and development of a pricing strategy, how to establish an initial price position and manage it over time is a rewarding opportunity. RetailAsia knowledge, skill and experience plus 'touch & feel' enables category managers & buyers to operate at a higher level.
To drive an effective category management process requires a common set of processes to manage performance on a regular basis which will often include a standard meeting routine, structure and templates with clear roles & responsibilities assigned.
Managing the vendor or supplier base requires a commonly agreed set of terms and conditions combined with a structured process to identify the areas with most opportunity and then negotiate for the best terms.
Market analysis, consumer and shopper insights all help understanding the issues within multi channel retailer business models. Informed decisions produce better results using existing knowledge combined with best practice, fresh ideas and customer focussed insights.